WFIS 2025 Philippines

What the Event Covers

WFIS Philippines is a major gathering for the financial services and fintech sectors, bringing together over 600 business and technology leaders from banking, insurance, micro-finance, regulatory, and tech solution providers.

The event aims to explore how digital innovation can deepen financial inclusion, improve customer experience, and transform the financial ecosystem in the Philippines.

Role of Artificial Intelligence (AI)

AI is a core ingredient in many of the conversations and innovations showcased at WFIS Philippines 2025. Some of the AI-related topics expected to be covered:

• Personalization and Customer Insights – Using AI to analyze customer behavior, financial data, usage patterns and deliver tailored services, recommendations, or financial advice. For example, platforms like Personetics are likely to show how their AI-driven tools help banks move beyond basic personalization toward proactive, insight-led customer engagement.

• Decision Intelligence & Automation – Implementing decision-making systems that leverage AI models to support risk assessment, fraud detection, credit scoring, regulatory compliance, and automating workflows to improve speed and accuracy
• Financial Inclusion via Smart Tools – How AI can help in bridging underserved segments by reducing barriers (e.g. by enabling low-cost digital channels, scalable chatbots, better identity verification, etc.)
• Security, Privacy and Trust – AI plays a dual role: enhancing security (detecting anomalies, preventing fraud) while also requiring robust governance around data privacy, model bias, explainability, etc. These topics are part of the regulatory & cybersecurity discussions.