AI startup 11x has secured $24 million in Series A funding to advance its mission of reshaping the modern workforce through the development of autonomous digital workers. The company, founded in 2022, aims to transform how businesses operate by automating workflows in revenue teams, allowing employees to focus on more strategic tasks.
The funding round was led by Benchmark and saw participation from other notable investors, including Quiet Capital, SV Angel, Abstract Ventures, Lux Capital, HubSpot Ventures, and 20VC. The capital will be used to accelerate product development, expand the company’s team, and enhance its global presence, particularly in the United States.
“In two years, we believe that digital workers will be a regular part of how companies around the world operate,” said Hasan Sukkar, CEO and founder of 11x. “Our goal is to simplify go-to-market (GTM) operations with AI-powered digital workers, enabling teams to focus on high-level, strategic work.”
Unlike traditional SaaS models that target software expenditures, 11x focuses on optimizing hiring budgets by automating specific tasks traditionally carried out by employees. By unbundling these tasks and reselling them in the form of digital workers, 11x seeks to provide more efficient solutions for companies looking to scale their workforce without expanding headcount.
Guillaume Roux-Romestaing, head of partnerships at 11x, elaborated on this approach: “We’re in the business of selling work. Our digital workers can execute workflows autonomously, delivering tasks more efficiently than human employees in many cases.”
The company has already made strides with the introduction of its Alice AI-powered sales development representative earlier this year. Alice automates key aspects of sales, including prospecting, multi-channel engagement, and personalized outreach at scale, making it easier for sales teams to focus on closing deals.
Additionally, 11x recently launched Jordan, an AI-powered phone representative designed to qualify inbound leads. By automating these roles, 11x enables companies to streamline operations, reduce overhead costs, and improve overall efficiency.
Sarah Tavel, general partner at Benchmark, highlighted the company’s innovative approach: “The key is to unbundle specific tasks traditionally performed by employees and re-sell them in a scalable and efficient manner. 11x is at the forefront of this transformation.”
As businesses increasingly turn to automation to optimize operations, 11x’s vision of integrating digital workers into the workforce could soon become a reality, potentially revolutionizing how companies handle go-to-market tasks and beyond. With the new funding, 11x is poised to lead the charge in redefining workforce operations in the AI age.
