Instreamatic, a Florida-based AI audio/video ad platform, is venturing into political advertising by offering a solution that allows candidate campaigns to create highly-targeted AI-driven contextual video and audio ads. Unlike traditional talking head videos, these ads feature generative voiceovers that can adapt to changing events or locations.
The technology, showcased in a campaign demo featuring Barack Obama, enables candidates to alter any audio or video political ad without the need for studio re-recording. Instreamatic's generative voice AI product, available since March, automatically produces unlimited ad versions based on factors such as the audience's location, time of day, app or platform, or the nearest store.
Despite concerns about AI-driven disinformation in the upcoming 2024 US elections, Instreamatic CEO Stas Tushinskiy emphasizes the company's commitment to preventing misuse. Tushinskiy stated, "For any kind of campaign, whoever the client is, they have to confirm they have permission to use the voice," adding that the political advertising offering will be selective, with engagement in campaign creation and stringent controls in place.
Instreamatic aims to streamline the conventional, time-consuming process of creating political ads. Tushinskiy notes that the platform automates tasks such as studio recording, uploading, and error-checking, reducing the timeline from six to eight weeks to a few minutes. Voice cloning facilitates targeted ads with specific contextual information, allowing for increased ad effectiveness.
However, the integration of AI in the political advertising landscape raises concerns about potential disinformation. Currently, there are no federal rules governing the use of AI-generated content, including ads, in political campaigns. Russell Wald, policy director at Stanford University's Institute for Human Centered AI, highlights the lack of regulations, stating that campaigns set their own rules.
Tushinskiy asserts that Instreamatic merely provides tools for increased ad effectiveness and pledges to address any unethical use promptly. He states, "If we were the ones that created misinformation, I wouldn't want to be in this business process," underlining the company's commitment to stopping and exposing any misuse of its technology.
