Amazon made several significant announcements at the Consumer Electronics Show (CES) 2024, showcasing new partnerships, technologies, and collaborations. Here's an overview of the key highlights:
AWS and Siemens Integration: Amazon Web Services (AWS) and Siemens are making generative AI tools more accessible across industries. Siemens is integrating Amazon Bedrock, a service offering high-performing foundation models, with Mendix, a low-code platform, simplifying the incorporation of generative AI into applications.
Panasonic and Fire TV Partnership: Panasonic announced a global collaboration with Amazon to integrate Fire TV into its new smart TVs, providing customers with access to entertainment, live content, and streaming apps. The partnership includes two flagship OLED smart TVs with Fire TV built in.
BMW Car Expert with Alexa LLM: Amazon and BMW demonstrated new Alexa Large Language Model (LLM)-powered capabilities, offering a more natural way for users to interact with their cars. Users can ask BMW’s assistant for recommendations and instructions on car features through voice commands.
Matter Casting Support: Amazon introduced Matter Casting, enabling users to cast content directly from supported streaming apps on iOS and Android to Fire TV and Echo Show 15 devices. This industry-first implementation of Matter Casting enhances user flexibility.
Zoox's Latest Robotaxi: Zoox showcased the latest generation of its purpose-built robotaxi at CES 2024. Attendees were given the exclusive opportunity to join an early-bird waitlist for Zoox’s autonomous ride-hailing service.
Generative AI-Powered Alexa Experiences: Developers showcased generative AI-powered Alexa experiences, including Character.ai for fun conversations with different characters, Splash for AI-powered music creation, and Volley's AI-powered "20 Questions" game.
AI Advancements with the Alexa Fund: Amazon highlighted Alexa Fund portfolio companies at CES, including MultiOn, offering a personal AI agent for tasks, and Embodied, Inc., presenting the evolution of its Moxie Robot for children's emotional and academic support.
Amazon's CES 2024 announcements reflect its ongoing commitment to innovation and partnerships across various domains, from AI integration in smart TVs and cars to advancements in voice technology and robotics.
