In a bid to bring AI capabilities to consumer-grade computers, chipmakers AMD and Nvidia unveiled their latest offerings at CES 2024, showcasing cutting-edge hardware for PC users.
At the event, Nvidia introduced three new graphics cards—GeForce RTX 4080 Super, RTX 4070 Ti Super, and RTX 4070 Super—aimed at delivering 4K gaming experiences and supporting creative workloads. Simultaneously, AMD showcased the Radeon RX 7600 XT graphics card and the Ryzen 8000G processors for desktop PCs, focusing on rendering high-quality graphics and powering professional content creation.
AI Integrations: AMD's new graphics cards feature 64 AI accelerators optimized for AI workloads, enabling generative AI solutions and upscaling consumer applications. The RX 7600 XT includes integrated technology for improved text clarity during streaming and AI-powered noise suppression for ambient noise reduction.
Nvidia's hardware, designed for faster AI workloads, boasts 836 AI TOPS, with the RTX 4080 Super claiming to generate images with Stable Diffusion XL 1.7 times faster. The graphics cards support Nvidia's AI software solutions, such as the Chat with RTX playground, connecting users to RTX-accelerated language models for data analysis.
Jeff Fisher, senior vice president for GeForce at Nvidia, highlighted the widespread adoption of RTX GPUs, emphasizing their significance in the field of generative AI.
AI in Gaming: For gaming, both AMD and Nvidia integrate AI-powered features. Nvidia's Deep Learning Super Sampling (DLSS) improves in-game immersion, while AMD's RX 7600 XT focuses on delivering smooth lag-free gameplay.
Pricing and Market Approach: Nvidia's new graphics cards maintain similar price points to their predecessors, except for the RTX 4080 Super, priced at $999, offering a $200 saving. In contrast, AMD positions the RX 7600 XT as an affordable "upgrade solution" at $329, aiming to meet the demand for budget-friendly gaming experiences.
Jack Huynh, senior vice president and GM of the computing and graphics group at AMD, emphasized the RX 7600 XT's ability to deliver a seamless gaming experience at an affordable price.
The Rise of the AI PC: As enterprises embrace AI to enhance their offerings, the generative AI revolution is extending to consumers. Microsoft's introduction of a dedicated Copilot key to Windows PCs signals a significant shift in consumer AI integration.
AMD and Nvidia join the growing list of hardware makers creating AI-ready chips for PCs, competing with Intel, Apple, and Qualcomm. Omdia analyst Alexander Harrowell predicts an increase in PCs with AI chips, envisioning a rise in AI developer workstation PCs or an acceleration in the existing workstation category.
In 2024, the AI-powered PC landscape is poised for significant growth, with AMD and Nvidia leading the charge in bringing advanced AI capabilities to consumer-grade computers.
