AmorePacific, a leading South Korean cosmetics giant, has introduced an AI-powered beauty lab where robots create personalized face products and recommend suitable lipstick colors. Customers like 32-year-old Kwon You-jin appreciate the tailored service, noting the unique experience of receiving AI-generated skin reports and perfectly matched foundations.
The use of deep learning and machine learning techniques enables AmorePacific to offer recommendations from a vast range of 205 skin foundations and 366 lip colors. This approach not only enhances customer satisfaction but also accelerates product development and reduces variability compared to traditional human consultation methods.
Global beauty brands such as L'Oréal S.A. and Sephora are also leveraging AI to customize products, reflecting a growing trend in the industry. Analysts predict substantial growth in AI adoption within the beauty sector, expecting the market to expand from $3.27 billion in 2023 to $8.1 billion by 2028. This growth is driven by personalized beauty recommendations, advanced skin analysis, and virtual makeup applications.
The integration of AI in cosmetics signifies a shift towards more efficient and customer-centric product development, aiming to meet diverse consumer needs effectively.
