CES 2024 is set to return to Las Vegas from January 7, promising to reclaim its status as one of the globe's most significant technology gatherings. Organizers anticipate over 130,000 attendees, 3,500 exhibitors, and 2.4 million square feet of exhibit space. Noteworthy changes and health protocols reflect the evolving landscape of the tech industry and global events.
Event Overview: Gary Shapiro, CEO of the Consumer Technology Association (CTA), expressed optimism, citing a 40% increase in innovative entries and robust pre-registration. CES, a bellwether for the tech economy, historically attracts major industry players, with notable absentees such as Apple.
Attendance and Protocols: Recent attendance figures reveal fluctuations, with CES 2023 drawing 118,000 compared to the pre-pandemic highs of 175,212 in 2019. Health remains a focal point, with CES advising flu shots, COVID vaccinations, and testing. Venues, including the Las Vegas Convention Center, have received Global Biorisk Advisory Council (GBAC) STAR certification for enhanced safety measures.
Getting In and Around: Access to CES is restricted to tech professionals, and security measures, including bag searches and metal screenings, aim to streamline entry. Attendees are encouraged to pick up badges early to avoid long lines. Transportation options, including buses and rideshares, are emphasized due to limited parking.
Key Dates and Speakers: Press events commence on January 7, with Siemens CEO Roland Busch and L'Oréal CEO Nicolas Hieronimus headlining. Other notable speakers include Snap CEO Evan Spiegel and Intel CEO Pat Gelsinger. CES Unveiled, showcasing innovation contest winners, precedes press events.
Exhibition Venues: CES sprawls across 2.4 million square feet, with distinct areas like Tech East, Tech West, and Tech South. These encompass major companies, startups, and themed pavilions. Notable focuses include AI, electric vehicles, sustainability, and accessibility technology.
Trending Topics: While blockchain and the metaverse lose some prominence, AI takes center stage, influencing discussions from healthcare to mobility. The United Nations' presence highlights tech's role in addressing human rights. Sustainability, innovations for aging populations, and regulatory concerns are expected themes.
Survival Tips: CES veterans offer practical advice, emphasizing early badge pickup, streamlined schedules, and efficient transportation choices. Health and safety considerations, such as flu shots and COVID testing, are encouraged. Attendees are advised to focus on essential appointments, utilize technology for communication, and prioritize rest.
Conclusion: CES 2024, returning to Las Vegas, remains a crucial event for the global tech industry. With a focus on innovation, attendee safety, and evolving trends, the conference continues to shape the trajectory of technology. As the world adapts to new normals, CES stands as a testament to the resilience and adaptability of the tech community.
