Goodyear, in collaboration with tech-focused partners, unveils tire intelligence at CES 2024, marking a significant leap in automotive safety.
Goodyear, a tire industry stalwart with 126 years of history, is making waves at CES 2024 by introducing tire intelligence into its products. The initiative, named Goodyear SightLine, aims to provide real-time data on tire conditions, offering insights into wear, vehicle dynamics, and road conditions. Chris Helsel, Senior Vice President of Global Operations and CTO at Goodyear, emphasizes the company's commitment to optimizing vehicle performance and safety through digitalizing the tire-road connection.
Tire intelligence involves obtaining real-time information about tire wear and predicting performance, contributing to safer driving. Helsel explains, "Our journey is to do the same thing with the tire as the evolution of the software-defined vehicle." Goodyear SightLine utilizes advanced algorithms and real-time monitoring to deliver comprehensive insights into tires, vehicles, and road conditions.
Partnerships Enhancing Safety: TNO, ZF, TDK, and Gatik
Goodyear collaborates with key partners, including TNO, a Dutch research organization. TNO integrates tire information into anti-lock brake systems (ABS), showcasing potential reductions in braking distance by 5.75 feet. Werner Happenhofer, VP of Tire Intelligence at Goodyear, underscores the partnership's value in enhancing road safety and minimizing accidents.
Another alliance with TDK Corporation focuses on developing integrated intelligent hardware and software for tires and vehicle ecosystems. TDK's expertise in sensors and electronic components complements Goodyear's tire development knowledge, aiming to introduce a robust tire sensing system to the market.
Goodyear integrates Goodyear SightLine into ZF's vehicle motion control software, reducing the risk of hydroplaning through predictive capabilities. The collaboration empowers vehicles with comprehensive tire and road data, enhancing comfort, control, and efficiency.
In a groundbreaking move, Goodyear partners with Gatik to integrate tire intelligence into an autonomous driving system. This marks the first step towards incorporating smart technology into autonomous vehicles for safer logistics and deliveries.
Towards a Safer Driving Experience
Goodyear's tire intelligence initiatives go beyond just technology; they have the potential to significantly impact road safety. Helsel explains that by leveraging tire intelligence, downtime can be reduced, costs cut, and safety improved. The tire giant is not just focusing on technological advancements but is also exploring sustainable materials for tires.
As tech seamlessly integrates into every aspect of products and companies, even non-tech industries are embracing innovations. Goodyear's journey into tire intelligence demonstrates how a traditional materials company can become a leader in technological advancements, ensuring that safety and performance remain at the forefront.
Goodyear's tire intelligence represents a pivotal moment in the evolution of automotive technology, promising safer roads, optimized vehicle performance, and a more connected driving experience.
