Global technology research and advisory firm, ISG, has introduced a suite of services, named Applied AI Advisory, aimed at guiding enterprises through the complexities of adopting artificial intelligence (AI) at scale. With a focus on generative AI (Gen AI), ISG envisions this as a foundation for enterprise AI adoption, emphasizing the importance of the AI control plane and data layer as robust pillars for support.
The firm, known for its digital transformation services, including automation, cloud, and data analytics, aims to support businesses in confronting emerging challenges and realizing the value of digital investments at scale. With 1,600 employees and 900 clients globally, including 75 of the Global Top 100 enterprises, ISG positions itself as an industry leader.
ISG's Applied AI Advisory services aim to assist clients in assessing their AI readiness, identifying practical use cases, experimenting with proofs of concept, creating an AI strategy, and establishing a business case for investment. The company collaborates with clients to select suitable business partners and build cognitive infrastructures, providing training, organizational change management, and governance through an AI control plane to help enterprises mitigate risks and maximize ROI from their AI investments.
According to Michael P. Connors, Chairman and CEO of ISG, "Gen AI has risen to the top of the agenda for the world’s largest corporations." The company anticipates the increasing importance of AI, particularly Gen AI, in shaping the future of technology.
Looking ahead, ISG recognizes the potential of the booming AI market. A 2023 report by Grand View Research predicts the global AI market to reach US$1.8 trillion by 2030, at a compound annual growth rate (CAGR) of 37.3%. ISG's research suggests that the AI-related managed services market alone is expected to reach US$175 billion by 2030.
Steve Hall, ISG President and Chief AI Officer, emphasizes the company's commitment to guiding clients through technology adoption at scale. The expansion into applied AI strategy and advisory marks a strategic move to enable businesses to leverage AI and drive unprecedented value across their operations.
ISG's independent advice and technology expertise have gained the trust of clients. The firm's approach involves an AI control plane with robust security measures, ensuring data integrity, confidentiality, legal and ethical standards adherence, and unbiased AI operations. The goal is to empower businesses to define their AI-driven future, find suitable partners, lead organizational change, and realize tangible value at scale.
ISG's Applied AI Advisory services aim to provide a structured path for enterprises to adopt AI, leveraging the potential of Gen AI in a rapidly evolving technological landscape.
