In a groundbreaking move, Jasper, a pioneer in generative AI tools for businesses, has announced the evolution of its platform into an end-to-end AI copilot aimed at revolutionizing marketing outcomes. The product launch, marking the one-year anniversary of Jasper's record-breaking Series A funding, signifies a strategic shift towards providing advanced AI assistance for marketers, going beyond mere content creation.
Enterprise Focus and Leadership Transition
The announcement comes hot on the heels of the appointment of Jasper's new CEO, Timothy Young, the former President of Dropbox. Young, spearheading the company's growth strategy, has steered the enterprise business to become Jasper's fastest-growing segment, with the sales team quadrupling total enterprise ARR.
Enhanced Functionality for Better Marketing Collaboration
The expanded functionality introduces three key features: Analytics and Insights, Company Intelligence, and Campaign Acceleration.
Analytics and Insights: Jasper now offers personalized analytics and AI insights, allowing users to assess content performance, receive AI recommendations for optimization, and seamlessly implement revisions. CEO Timothy Young emphasizes a shift from the initial focus on speed to a new era where AI in the enterprise is about both speed and performance.
Company Intelligence: Jasper introduces a central hub to securely store institutional knowledge, enabling companies to connect to data systems and upload strategic documents. This feature ensures that content generated through Jasper is well-informed, strategic, and aligned with brand voice and style guides.
Campaign Acceleration: Addressing coordination challenges within marketing teams, Jasper integrates campaign management tools directly into the content production flow. This AI-native approach streamlines assignments, comments, and scheduling, aiming to reduce administrative burden and expedite review cycles.
Greater Enterprise Control and Security Measures
In addition to SOC2 compliance and robust enterprise control measures, Jasper enhances extensibility by making its API fully available. This allows customers to pull on-brand, personalized messaging into any platform. The addition of Spaces to administrative tools provides greater control over user permissions, offering teams a versatile environment for collaboration.
Availability and Future Developments
The extended functionality is set to roll out in beta to all business tier Jasper customers in November 2023, with further enrichments planned for Q1 2024.
About Jasper
Founded in 2021, Jasper has rapidly emerged as an AI copilot for marketing teams seeking superior outcomes alongside faster outputs. The platform, recognized as "one of America's fastest-growing private companies" by Inc. 5000, boasts a clientele including Sports Illustrated, Anthropologie, SentinelONE, and Transcend.io. Jasper's commitment to security, customization, and performance positions it as a pivotal player in the dynamic landscape of AI-powered marketing tools.
