Lenovo is making Artificial Intelligence (AI) a central component of its roadmap to attract new consumers, aiming to embed increasingly sophisticated chatbots and assistants across its personal computers (PCs). According to Luca Rossi, President and EVP at Intelligent Devices Group (IDG), Lenovo, approximately 70% of devices are projected to be AI-native within the next two to three years.
The integration of advanced AI capabilities into personal computers and smartphones is becoming a significant trend among tech companies. For instance, Microsoft has introduced Copilot, a generative AI that creates human-like text and content with minimal human direction, available on PCs with Windows 10 and Windows 11.
Lenovo is positioning itself to cater to consumers and workers looking to replace their pandemic-era PCs with AI-equipped models. Matthew Zielinski, Executive Vice President and President, International Markets, Lenovo, emphasized the expanding use cases of AI beyond personal assistants, including photo editing and more, which will be showcased later in the year.
As traditional hardware upgrades become less exciting for consumers, AI is seen as a generational shift that could drive PC sales. Lenovo, like other tech giants, is focusing on on-device AI capabilities, allowing AI workloads to be processed directly on the device rather than relying on the cloud.
At CES, Lenovo introduced Yoga laptops with Windows 11 featuring the Lenovo Yoga Creator Zone, enabling text-based image generation even without internet access. Additionally, Lenovo is developing GenAI features exclusive to its PCs, such as the Lenovo AI Now Personal Assistant, which allows users to control PC settings, search emails, and create meeting invitations using natural language.
While some companies consider charging for AI features, Lenovo has no plans to monetize on-device Gen AI features for now. This strategic approach aligns with Lenovo's commitment to innovation and accessibility, distinguishing itself in the competitive PC market.
In summary, Lenovo's strategic embrace of AI in its PC innovation underscores the company's commitment to enhancing user experiences and driving technological advancement in the consumer electronics industry.
