OpenAI is set to announce its artificial intelligence-driven search product on Monday, as reported by sources familiar with the matter. This move intensifies the competition between OpenAI and search giant Google.
While the announcement date is subject to change, it has not been previously disclosed. Reports from Bloomberg and the Information suggest that OpenAI, backed by Microsoft, is developing a search product to potentially rival Google and Perplexity, an AI search startup.
The timing of the announcement may coincide with the start of Google's annual I/O conference on Tuesday, where Google is expected to unveil various AI-related products.
OpenAI's search product is an extension of its flagship ChatGPT product. It enables ChatGPT to retrieve direct information from the web, including citations. ChatGPT, OpenAI's chatbot product, leverages advanced AI models to generate human-like responses to text prompts.
ChatGPT has been considered an alternative for gathering online information but has faced challenges in providing accurate and real-time data. OpenAI previously integrated ChatGPT with Microsoft's Bing for paid subscribers. Meanwhile, Google has introduced generative AI features for its own search engine.
Perplexity, founded by a former OpenAI researcher, has gained traction with its AI-native search interface, boasting 10 million monthly active users. The startup emphasizes citations and includes images in its search responses.
OpenAI's ChatGPT product experienced rapid growth, reaching 100 million monthly active users shortly after its launch in late 2022. However, its website traffic fluctuated over the past year and is now gradually recovering. OpenAI faces pressure to expand its user base amid competition.
OpenAI recently retired ChatGPT plugins, an attempt to provide updated and real-world information. This move reflects OpenAI's evolving strategies in the dynamic AI landscape.
