In a groundbreaking move, a Barcelona-based modeling agency, The Clueless, has introduced Spain's first-ever AI influencer, Aitana Lopez. Breaking away from the conventional mold of influencers and models, this digital creation has become a sensation on Instagram, boasting a staggering monthly income of Rs 9 lakh.
Aitana Lopez, characterized by her captivating pink tresses, flawless skin, and enchanting smile, has managed to accumulate a legion of fans, despite the fact that she is not a real person. The AI influencer, a brainchild of Ruben Cruz and his team at The Clueless, is making waves in the digital world, challenging the status quo of traditional influencers and runway models.
Reports suggest that Aitana Lopez earns a substantial $11,000 per month, equivalent to Rs 9,15,407, with a charging fee of $1090 (approximately Rs 90,700) per advertisement. Her Instagram profile, adorned with images of her attending events, promoting products, and endorsing various brands, has amassed an impressive following of 188K users.
The Clueless decided to venture into the realm of AI influencers after facing challenges in the summer of 2022 when the agency encountered a dearth of clients. Ruben Cruz revealed that the agency analyzed their working model and identified that many projects were stalled or canceled due to issues beyond their control, often attributed to the influencers or models themselves.
To overcome this, The Clueless embarked on the journey of creating their own influencer – Aitana Lopez. The motivation behind this move, according to Cruz, was to ensure a more sustainable and independent livelihood, free from the complexities of working with individuals with egos or profit-centric motives.
Aitana Lopez is not limited to Instagram; she has expanded her digital presence to Fanvue, a platform akin to OnlyFans. Remarkably, she attracted close to 121,000 followers on Instagram within a few months, showcasing the rapid acceptance of AI influencers in the digital space. Even more intriguingly, Aitana Lopez receives private messages from celebrities who are unaware that she is a digitally generated entity.
This unprecedented venture was spearheaded by Diana Nunez and is efficiently managed on social media by Sofia Novales. Aitana Lopez's success underscores the evolving landscape of influencer marketing, with AI models poised to redefine the industry, unburdened by the intricacies of human factors. As technology continues to advance, the impact of AI influencers like Aitana Lopez may signify a paradigm shift in how we perceive and engage with digital personalities on social media platforms.
