The Annual Trends to Watch opening CES presentation on Sunday showcased an array of cutting-edge technologies, featuring innovations such as data transmission using light, digital twins, AI ecosystems, advanced robotics, and airborne vehicles.
Brian Comiskey, director of thematic processing at the Consumer Technology Association (CTA), emphasized that CES 2024 would focus on a delicate balance between technology for consumers and enterprises. Jessica Boothe, CTA director of research, highlighted the significance of technology in mobility and AI advancements, stating, "We're the largest mobility show in the world."
AI played a central role at CES, with companies like Siemens, Maum.ai, Amira Health, Abbott, HealthPlus AI, and WI Robotics showcasing their innovations. Comiskey pointed out the broadening scope of AI beyond generative AI, stating, "The AI ecosystem is a much larger expanse from chips all the way to robots."
Mobility emerged as a key theme, covering roads (represented by Mercedes), water (with Brunswick showcasing new electric motors), and air (Hyundai introducing a new flying vehicle called Supernal). Electric vehicles also took the spotlight, addressing consumer concerns about battery and driving range anxiety. Boothe explained, "Consumers are really looking for peace of mind when purchasing an electric vehicle," focusing on safety features, environmental stewardship, and overall cost.
Smart homes were another focal point, envisioning the TV as an intelligent hub, an e-commerce platform, and the center of a smart home. Comiskey underlined the evolution of AI into daily life, involving chip makers and AI hardware companies like Intel and Qualcomm.
Boothe discussed consumer perceptions of AI, citing a recent study that found close to nine in 10 U.S. adults are familiar with AI. Despite overall positivity, concerns lingered, including privacy, disinformation, and job loss.
In conclusion, CES 2024 presented a glimpse into the future of technology, encompassing diverse advancements from AI ecosystems to electric vehicles. The event underscored the pivotal role technology plays in shaping both consumer lifestyles and enterprise landscapes.
