In recent years, the realm of robotics has witnessed a surge of interest in the post-warehouse/fulfillment era. The COVID-19 pandemic intensified this trend, transforming online shopping from a convenience into a necessity.
Leading the charge in this space for over a decade, Amazon has paved the way with in-house systems, while partnerships with major retailers have propelled companies like Locus, 6 River Systems, and Fetch (now under the ownership of Zebra). Despite occasional investment slowdowns tied to economic shifts, the fulfillment sector remains substantial and continues to grow.
Headquartered in Roswell, Georgia, GreyOrange, established in 2011, stands at the forefront of this evolving landscape. Having attracted high-profile clients like Walmart Canada, Nike, and H&M, the company focuses on creating comprehensive solutions for warehouse, fulfillment, and third-party logistics (3PL) needs.
In 2018, GreyOrange secured $140 million in a Series C funding round. Today, the company announced an additional milestone, raising $135 million in a Series D growth financing round. Anthelion Capital led the round, with contributions from established investors Mithril, 3State Ventures, and Blume Ventures.
GreyOrange's strategic vision involves developing a full-stack solution that encompasses autonomous mobile robots (AMRs), forklifts, and bin systems for efficient picking. The company complements these hardware elements with its proprietary, hardware-agnostic fleet management software.
CEO Akash Gupta highlighted that the latest funding will, in part, be allocated to delivering these advanced systems to customers. GreyOrange's ongoing commitment to innovation positions it as a key player in the ever-expanding landscape of warehouse and fulfillment automation.
