San Francisco – ThredUp, the leading second-hand fashion retail platform, has introduced a groundbreaking suite of AI-powered search features designed to transform how customers discover and shop for pre-owned fashion. Leveraging advanced machine learning algorithms and generative AI, these new tools aim to streamline the shopping experience by incorporating natural language understanding and visual recognition.
The new AI tools allow users to search for items using detailed and natural language descriptions such as “light pink knee-length dress with ruffles” or “swimsuit for a triathlon.” The platform’s enhanced search engine will then generate relevant results based on these descriptions. Additionally, shoppers can use the site’s AI-powered chatbot to find complete outfits by specifying parameters like color, style, and occasion, such as “outfit for a fall wedding.”
ThredUp’s innovative search functionality also supports image-based searches. Users can upload pictures, photos, or Instagram posts, and the AI will identify matching or similar items available on the platform.
The company asserts that these new algorithms are designed to continuously learn and adapt, providing increasingly relevant and personalized search results over time. ThredUp's extensive operating platform, one of the largest of its kind globally, has processed over 200 million second-hand items from 60,000 brands across 100 categories.
James Reinhart, CEO of ThredUp, expressed optimism about the new AI capabilities. “AI represents a significant advancement for second-hand shopping, infusing emotion and storytelling into the millions of unique shopping experiences on ThredUp,” Reinhart said. “With our vast inventory of unique items, generative AI is enhancing how consumers engage with our marketplace, making sustainable shopping more accessible and enjoyable.”
The launch of these AI features comes on the heels of a challenging financial quarter for ThredUp. The company aims to revitalize its platform and improve user engagement through this technological innovation.
ThredUp’s move follows a trend seen in other major retail brands, such as Walmart, which introduced its Voice Order service last year. This service allows customers to place orders using voice commands through mobile devices and home smart speakers.
For more details on how AI is reshaping the retail landscape, see related coverage: "California Startup Aims to Revolutionize Retail With AI-Driven Smart Stores."
