A design brief for a product design project typically includes the following information:
1. Overview: A brief summary of the project, including the product to be designed and its intended use.
2. Objectives: The specific goals and objectives of the design project, including any functional, aesthetic, or performance requirements.
3. Target audience: A description of the intended users of the product, including demographics and any specific needs or preferences they may have.
4. Competitive landscape: A summary of similar products that are currently available in the market, including their features and how they compare to the proposed product.
5. Key features: A list of the key features that the product should include, along with any specific requirements or constraints.
6. Brand guidelines: Any relevant information about the brand or company for which the product is being designed, including its brand values, tone of voice, and visual identity.
7. Budget and timeline: Information about the budget and timeline for the project, including any deadlines or milestones that must be met.
8. Deliverables: A list of the materials that the designer will be expected to deliver as part of the project, such as sketches, prototypes, or final designs.
9. Approval process: A description of the process for reviewing and approving the design, including any relevant stakeholders or decision-makers.
