Primary Metrics:
Number of daily active users (DAU)
Retention rate (the percentage of users who return to the app on a daily basis)
Average time spent using the AR filter
Customer satisfaction (measured through surveys or app store ratings)
Secondary Metrics:
Number of shares or saves of AR filter creations
Conversion rate (the percentage of users who make a purchase after using the AR filter)
Engagement rate (the percentage of users who engage with the AR filter, such as by applying it to their photos or videos)
Virality (the rate at which users share the AR filter with their friends)