Sure, here is a brief for the marketing team for the highlight text feature in the Gmail App:
Overview:
The highlight text feature allows users to highlight important text in their emails, making it easier to find and reference important information later.
Key Features:
Select and highlight important text in emails.
Easily reference highlighted text later.
Customize highlight colors to suit individual preferences.
Benefits:
Improved organization and productivity for users.
Enhanced ability to find and reference important information in emails.
Increased personalization and customization options for users.
Marketing Messages:
"Stay organized and on top of your inbox with the new highlight text feature in Gmail."
"Easily reference important information in your emails with the highlight text feature."
"Customize your highlight colors and make your inbox work for you with the new highlight text feature in Gmail."
Marketing Assets:
Copy highlighting the key features and benefits of the highlight text feature.
Images showing the highlight text feature in action.
Ads showcasing the highlight text feature and its benefits.
Push notifications promoting the highlight text feature to users.
WhatsApp messages providing information about the highlight text feature and how to use it.
Overall, the marketing campaign should focus on the improved organization and productivity that the highlight text feature offers, as well as the customization and personalization options it provides.
