Most companies use AI across various business operations, including recruitment. And when it comes to writing job descriptions, ChatGPT offers valuable tools to assist you in crafting clear, comprehensive, and engaging descriptions. But keep in mind you might need other tools to ensure you’re creating inclusive JDs.
The most significant benefit of using ChatGPT for recruiters is that it can speed up the JD writing process. Typically, recruiters spend 30 minutes to 1-hour crafting job ads.
ChatGPT can generate job descriptions in seconds — from job titles, job overviews, responsibilities, and requirements.
We tested ChatGPT tools to build a job description for a digital marketing manager. Below are the results…then we’ll dive into 10 ChatGPT tools you might use to write JDs.
You can ask ChatGPT to create a job description template. This template serves as a starting point, outlining the key sections and information to include in the job description, like job title, responsibilities, qualifications, and other relevant details.
ChatGPT noted that the job description template can be customized to fit your organization’s needs and requirements.
Prompt: create a job description template for a Digital Marketing Manager
Results:
Position Overview:
We are seeking a highly skilled and experienced Digital Marketing Manager to join our team. As a Digital Marketing Manager, you will be responsible for developing, implementing, and managing our digital marketing strategies to drive online traffic, increase brand awareness, and generate qualified leads. You will collaborate with cross-functional teams to optimize our online presence, oversee digital campaigns, and measure the effectiveness of marketing efforts. The ideal candidate should possess a strong background in digital marketing, be familiar with various online marketing tools and platforms, and have a proven track record of successfully executing digital marketing campaigns.
Responsibilities:
– Develop and implement comprehensive digital marketing strategies to achieve business goals and objectives.
– Plan, execute, and optimize digital advertising campaigns across various channels such as search engines, social media, display advertising, and email marketing.
– Conduct market research and competitor analysis to identify trends and opportunities for growth.
– Manage and maintain the company’s website, ensuring it is up-to-date, user-friendly, and optimized for search engines (SEO).
– Create engaging and compelling content for digital channels, including website, blog posts, social media, and email campaigns.
– Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives, providing regular reports and insights to stakeholders.
– Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing, and recommend innovative strategies to drive continuous improvement.
– Collaborate with internal teams, including design, development, and sales, to ensure alignment and consistency in brand messaging and customer experience.
– Manage relationships with external agencies, vendors, and partners to support digital marketing initiatives.
– Stay abreast of digital marketing regulations and compliance requirements and ensure adherence to data privacy laws.
Qualifications:
– Bachelor’s degree in marketing, business, or a related field.
– Proven experience as a Digital Marketing Manager or in a similar role.
– In-depth knowledge of various digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.
– Proficiency in using digital marketing tools and platforms such as Google Analytics, Google AdWords, social media management tools, and marketing automation software.
– Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
– Excellent written and verbal communication skills, with the ability to create compelling content and present ideas effectively.
– Up-to-date with the latest trends and best practices in digital marketing.
– Strong project management skills with the ability to prioritize and meet deadlines in a fast-paced environment.
– Experience in managing budgets and allocating resources effectively.
– Ability to work collaboratively in a cross-functional team environment.
– Certifications in digital marketing or related fields are a plus.
If you’re unsure about the job title to use in your JD, you can ask ChatGPT for suggestions by listing details about the role, its purpose, and key responsibilities:
Prompt: provide alternative job titles for a Digital Marketing Manager
Results:
Digital Marketing Specialist
Online Marketing Manager
Digital Campaign Manager
Digital Advertising Manager
E-commerce Marketing Manager
Digital Acquisition Manager
Digital Strategy Manager
Web Marketing Manager
Digital Communications Manager
Digital Brand Manager
Job Responsibilities
ChatGPT helps you brainstorm and refine the list of job responsibilities for a particular role. You provide a brief overview of the position, and ChatGPT helps expand and organize the responsibilities in a clear and concise way.
ChatGPT notes that specific responsibilities may vary depending on the company’s size, industry, and specific digital marketing objectives.
Prompt: Provide a list of job responsibilities based on the job overview below:
Job Description: Digital Marketing Manager
Position Overview:
We are seeking a highly skilled and experienced Digital Marketing Manager to join our team. As a Digital Marketing Manager, you will be responsible for developing, implementing, and managing our digital marketing strategies to drive online traffic, increase brand awareness, and generate qualified leads. You will collaborate with cross-functional teams to optimize our online presence, oversee digital campaigns, and measure the effectiveness of marketing efforts. The ideal candidate should possess a strong background in digital marketing, be familiar with various online marketing tools and platforms, and have a proven track record of successfully executing digital marketing campaigns.
Results:
Job Responsibilities for a Digital Marketing Manager:
Develop and implement comprehensive digital marketing strategies aligned with business goals and objectives.
Conduct market research and competitor analysis to identify target audiences, industry trends, and opportunities for growth.
Create, execute, and optimize digital advertising campaigns across various channels, including search engines, social media, display advertising, and email marketing.
Collaborate with cross-functional teams, such as design, development, and sales, to ensure a consistent brand message and customer experience across all digital platforms.
Manage and maintain the company’s website, ensuring it is up-to-date, user-friendly, and optimized for search engines (SEO).
Create engaging and compelling content for digital channels, including website, blog posts, social media, and email campaigns.
Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives, providing regular reports and insights to stakeholders.
Utilize various digital marketing tools and platforms, such as Google Analytics, Google AdWords, social media management tools, and marketing automation software, to track and optimize campaign performance.
Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing, and recommend innovative strategies to drive continuous improvement.
Collaborate with external agencies, vendors, and partners to support digital marketing initiatives and leverage their expertise when needed.
Ensure compliance with digital marketing regulations and data privacy laws.
Manage budgets and allocate resources effectively to achieve maximum ROI.
Stay abreast of the latest digital marketing trends, tools, and techniques, and provide training and guidance to team members when necessary.
Stay informed about changes in search engine algorithms and adjust SEO strategies accordingly.
Identify and evaluate new digital marketing opportunities and emerging platforms to expand the company’s online presence.
Foster relationships with influencers and industry professionals to enhance brand visibility and reach.
Continuously monitor and assess competitor strategies and industry benchmarks to maintain a competitive edge.
Drive lead generation efforts through effective targeting, nurturing, and conversion strategies.
Collaborate with the sales team to align marketing initiatives with sales goals and provide support in lead qualification and conversion.
Measure and report on the success of digital marketing campaigns, providing insights and recommendations for improvement.
ChatGPT can help create a list of relevant skills based on the position: technical skills, soft skills, or specific competencies. And it helps you articulate the desired qualities in a way that attracts qualified candidates.
ChatGPT notes that the specific technical skills required may vary depending on the organization’s digital marketing channels and technologies used.
Prompt: Generate a list of soft skills and technical skills for a digital marketing manager
Results:
Soft Skills for a Digital Marketing Manager:
Communication: Effective verbal and written communication skills to convey ideas, collaborate with teams, and interact with stakeholders.
Creativity: Ability to think outside the box and come up with innovative ideas for marketing campaigns and content creation.
Analytical Thinking: Strong analytical skills to interpret data, analyze trends, and make data-driven decisions.
Problem-solving: Aptitude for identifying challenges, finding solutions, and adapting strategies to achieve desired outcomes.
Adaptability: Flexibility to thrive in a fast-paced and evolving digital landscape, embracing change and adjusting strategies as needed.
Collaboration: Ability to work effectively with cross-functional teams, stakeholders, and external partners to achieve common goals.
Leadership: Capability to inspire and motivate team members, provide guidance, and drive projects to successful completion.
Time Management: Strong organizational skills to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
Attention to Detail: Meticulousness in reviewing and optimizing digital marketing campaigns, content, and user experience.
Strategic Thinking: Capacity to align digital marketing initiatives with overall business objectives and long-term strategies.
Technical Skills for a Digital Marketing Manager:
Search Engine Optimization (SEO): Proficiency in optimizing websites and content for search engines to improve organic search visibility.
Pay-per-Click Advertising (PPC): Experience in managing and optimizing PPC campaigns, such as Google Ads and Bing Ads.
Social Media Marketing: Knowledge of various social media platforms and experience in leveraging them to enhance brand presence and engagement.
Content Marketing: Ability to create and execute content marketing strategies, including content creation, distribution, and performance tracking.
Email Marketing: Familiarity with email marketing platforms, best practices, and automation techniques to drive customer engagement and conversions.
Data Analytics: Proficiency in using analytics tools, such as Google Analytics, to measure and analyze marketing campaign performance and user behavior.
Conversion Rate Optimization (CRO): Understanding of CRO techniques to optimize website elements and user experience for higher conversion rates.
Marketing Automation: Experience in using marketing automation platforms to streamline and automate marketing processes.
CRM Platforms: Familiarity with customer relationship management (CRM) systems to manage customer data, track interactions, and support targeted marketing campaigns.
Web Analytics: Knowledge of web analytics tools and techniques to monitor website performance, track user behavior, and identify optimization opportunities.
If you’re struggling to communicate your company culture, ChatGPT can help you convey the key aspects of your workplace culture, values, and mission so potential candidates get a sense of your organization’s identity. This helps you attract candidates whose values are aligned with yours.
ChatGPT notes that job descriptions can be customized to reflect specific aspects of your company’s culture and values.
For example, if I am a recruiter for Coca-Cola and tasked to write a job ad for Digital Marketing Manager.
Prompt: Create a job overview describing Coca-Cola’s company culture for the Digital Marketing Manager job posting.
Results:
At Coca-Cola, we are seeking a talented and experienced Digital Marketing Manager to join our dynamic team. As a Digital Marketing Manager, you will play a crucial role in driving our digital marketing initiatives and shaping our brand’s online presence. Working for us means being part of a globally recognized brand with a rich heritage, a commitment to excellence, and a passion for refreshing the world.
Join our team at Coca-Cola and be part of a company that embraces innovation, collaboration, customer focus, diversity, sustainability, growth, and a fun-filled atmosphere. Together, we can shape the future of digital marketing and continue to refresh the world with our iconic brand.
You can also use ChatGPT to generate a list of keywords if you want to advertise your job on Google.
ChatGPT noted that it’s important to consider using variations of these keywords, like plural forms or synonyms, to broaden your reach and capture relevant searches.
Prompt: provide a list of keywords to advertise digital marketing manager role in Google Ads:
Results:
Digital Marketing Manager
Online Marketing Manager
Digital Advertising Manager
Digital Campaign Manager
Digital Strategy Manager
E-commerce Marketing Manager
SEO Manager
PPC Manager
Social Media Manager
Content Marketing Manager
Email Marketing Manager
Web Analytics Manager
Marketing Automation Manager
Data-driven Marketing Manager
Digital Brand Manager
Lead Generation Manager
Conversion Rate Optimization Manager
Marketing Analytics Manager
Marketing Technology Manager
Cross-channel Marketing Manager
With its speed and wonderful tools, there are some limitations when using ChatGPT for writing JDs like:
It doesn’t generate 100% gender-neutral job descriptions. Most words used are still masculine-coded
The readability score is at grade 10 level or higher. The recommended readability level is around grade 8 or lower.
It’s lacking sections candidates care about like salary and benefits information, DEI statements, work arrangements (hybrid/remote work).
ChatGPT Tools for Recruiters
Though it offers valuable assistance, you should always review and refine the generated content to ensure accuracy, compliance with legal requirements, and alignment with your organization’s needs.
There are also other third-party job description generators powered by ChatGPT.
Here are 5 examples:
LinkedIn has joined the AI push by announcing it has its own AI-powered job description tool in a bid to deliver ChatGPT experience to its 134.5 million active monthly users and 900 million members to unlock opportunities and elevate their careers.
You only need to provide basic information like job title, company name, job type, workplace type, and location, and boom! LinkedIn will create an example job description to review and edit.
Plus, you can improve your JDs by quickly selecting someone in your network with similar skills and incorporating those skills into a job description.
LinkedIn also helps candidates stand out by scanning their profiles for skills and work experiences and suggesting content to add to their profile sections. They can review and update what LinkedIn recommends to ensure it accurately reflects their experience and aligns with their tone.
Samary is a Chrome Google extension that helps you summarize job descriptions for quick reading on popular job portals like LinkedIn, Monster, Glassdoor, and CareerBuilder.
ChatGPT summarizes job ads in a clearer, more structured, and more consistent manner. It works on the latest Chrome versions.
After installation, you’ll need to open your supported job portals and search for a list of jobs or open a single ad job description. A “Summarize Job Post” button appears close to the title, enabling quick summarization of the job ad. A pop-up appears on the right side with the real summary of the job ad. The summary generates an accurate piece of information about the key points and requirements of the job.
Samary offers a free trial or 20 free job summaries on LinkedIn, Glassdoor, and Indeed.
Premium versions are also available for $2.99 USD/week per user, including 300 job summaries weekly across more than 10 job portals, premium support, and other new features.
A premium monthly subscription is also available at $6.99 USD/month per user, including 1000 job summaries monthly across more than 10 job portals, plus premium support and other new features. Monthly subscribers can also request integration of their favorite job portal.
CompTool’s Job Description Manager allows you to write job descriptions from scratch using ChatGPT.
You pick and choose sections to include in a JD and decide on the order of the sections. Once the JD template has been created, ChatGPT will create a job description that covers selected sections in the order selected.
More than expediting the job description writing process, it also allows you to keep previous versions of job descriptions, so you can review and analyze JDs during different time periods. It also consolidates all of the job descriptions into one location.
Last April, the online recruiting platform Hiring Thing launched its AI-enabled job description tool.
Called AI Job Description Generator, it helps you to write job descriptions directly through an ATS. Users can update descriptions to emphasize the unique aspects of their company and position, then immediately post the job to start.
Other AI-powered job description tools
There are also AI-powered software outside ChatGPT with different features and benefits to make job description writing easier.
Here are 5 examples:
Jasper AI is one of the most popular AI-powered copywriting assistant tools. You can craft emails, web copy, and landing pages, and you can now also use it to write compelling and comprehensive job descriptions.
All you need to do is to click the Jasper chat to enter the basic details about the role and the job requirements. Then hit the “Generate” button to write a job description. From there, you can tailor your JD to suit your needs.
And, Jasper is trained on the latest information, so the job posting it will generate will likely comply with labor regulations. Just to be sure, you can still verify the AI-generated content so it adheres to local, state, and federal laws (e.g., pay transparency laws for job ads).
HRSG’s AI Suggestion Engine helps map competencies and responsibilities fast. Its Competency Core’s AI-enabled Responsibility Suggestion allows you to access the best database of job responsibilities based on the job description being created.
To test its Suggested/Competency AI tool, I’ve posted a job description for a Data Analyst position. The tool suggested the following competencies:
If you’re a startup staffing agency or on a tight recruitment budget, Simplified’s Job Description Generator might be for you.
This JD generator is not only free forever, but it is also integrated with Grammarly. It checks your grammar, spelling, and punctuation for effective and flawless job content. You can also be sure your job descriptions are original and authentic because this JD tool has a plagiarism checker and can appropriately credit the source or modify content as you use this generator.
To use this tool, click the AI Assistant robot icon and select “New Document.” Then click “Select Template,” choose Job Description Type your job information, and click “Generate’.” The tool will generate different results, and voila you have a new job description.
We’ve tested Simplified with the prompt: write a job description for a Digital Marketing Manager, and it generated the following results:
