Picture this: you’re a full-stack marketer trying to take your business to the next level, but you’re constantly bogged down by essential tasks like SEO, copywriting, analysis, advertising…
You’re exhausted, but the to-do list just keeps growing.
Okay, now imagine having an absolutely free tool that is able to reduce the time spent on each task by up to 70%, imagine having a tool that can personalize emails, answer customer questions like an expert, generate exclusive content, and even help with your SEO strategy.
The possibilities are endless, and we’re here to show you just how this technology-strategy tool can transform your business. With the launch of ChatGPT-4, all of this is possible.
You may already know or even have tried this tool, it’s called ChatGPT, and it’s here to stay.
At FindThatLead, we love growth hacking and Outbound Marketing, so in this article, we are going to focus ChatGPT on what we do best.
Buckle up and get ready to discover how to generate leads using ChatGPT.
What is ChatGPT?
ChatGPT is a cutting-edge AI technology that allows businesses to automate their communication processes with customers.
This technology uses advanced algorithms and machine learning to generate natural language responses in real-time, based on prompts: the information you provide.
How exactly does ChatGPT work?
ChatGPT works by using “prompts” and advanced algorithms to analyze data from customer interactions and generate responses in real-time.
The technology is trained on large amounts of data to understand how people communicate and respond to certain questions and statements.
To achieve such results, ML specialists leverage the power of collecting quality data with the best data labeling tools to train the models on.
“As an AI developed by OpenAI, ChatGPT has access to enormous amounts of data. It is reportedly trained on a corpus of more than 45 terabytes of text, including conversations, news, blogs, books and more. This allows it to accurately understand and respond to a wide variety of questions and situations. However, the exact amount of data ChatGPT uses may vary over time as OpenAI continues to improve and update its technology.”
This is the answer ChatGPT gave me when I asked how much data it has.
When a customer engages with a business through ChatGPT, the technology uses this data to generate a response that feels like a human-to-human interaction.
How can you use ChatGPT for your business?
ChatGPT has a high number of potential uses for business, especially when we talk about marketing and sales. Yep, we can include lead generation and outbound marketing.
This “free employee” offers numerous opportunities for businesses to improve their marketing and sales efforts. Here are just a few ways you can use ChatGPT for your business:
Customer Service: ChatGPT can be used to automatically respond to customer inquiries, freeing up your customer service team to focus on other types of tasks.
Content Creation: You can generate articles, blog posts, and other types of content with the help of ChatGPT
Social Media Management: This tool can be used to manage your social media accounts, responding to messages, answering questions, and even generating new posts.
Sales Support: ChatGPT can help your sales team by providing information, answering questions, and even generating sales pitches.
Market Research: You can use it to analyze customer feedback and data to help you better understand your target market and make better decisions.
Lead Generation: It can also help you generate leads in many many ways, I’m giving you 10 of these ways if you keep reading.
With ChatGPT’s advanced AI technology, there are countless ways it can be used to improve your business operations and drive growth, keep reading to know further!.
Prompts are the basis of all AI tools, including ChatGPT, a prompt is a piece of information you provide to the AI to do what you want it to do.
For example:
Your ability to create prompts is equal to the value you are able to generate from AI platforms.
ChatGPT can do infinite tasks for you in incredible quality, but all of that will depend on our own ability to ask it to do what we want it to do.
The less specific you are, the more generic the AI becomes, so it’s crucial giving the right prompt to the IA to accomplish want we want to do in the best way.
I can identify up to 3 levels of Prompt usage. here’s an example to make it clearer
Level 1: Beginner
We ask for what we want, without any context.
Eg: If you say “What museums can I see in Rome” it will give you this:
Level 2: Context
Every ChatGPT conversation is a newborn baby, it has no context, it is not “Nobody” or at least, it is just an AI language model.
But you can make that AI “become” the role you want, you can roleplay it.
Now let’s try putting the context.
Much better, isn’t it? Still, we can keep going up a level.
Level 3: Roleplaying Context + proofreading
Now let’s use it for what we want to do, lead generation.
Being something relatively new, the possibilities of using ChatGPT are not defined to the maximum, they can be endless! I have used (successfully) these 10 ways to generate leads using ChatGPT, starting with the most effective and least obvious ones:
1. Unleash the power of Cold Emailing personalization with ChatGPT
Personalizing your emails can be a tedious and time-consuming task, but with ChatGPT, you can easily build and transform your cold emails.
Make each email feel like a one-on-one conversation with your customer and increase the chances of conversion.
Yep, and we can do it with the 3 levels I mentioned above, let’s see:
Beginner mode: